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Power+1 Chapter 39: Lockdown Signals and Strategic Leaps
🕑 Added 2025-06-24 03:40:18 +0000 UTC(Start of Week 45. Theo's Balance: $121,527.25)
Week 45 - Monday
The city woke on Monday morning to a new, chilling reality. Theo, already awake, his own lingering cough a faint but constant reminder of the virus, watched the news on his laptop, the volume low. The government, flanked by public health officials, had just concluded an emergency press conference. The announcement was a hammer blow to any lingering sense of normalcy. Effective immediately, new city-wide restrictions were in place. It wasn’t a full, draconian "stay-at-home" order yet, but it was the next terrifying step. Strict capacity limits on all retail, a "work from home where possible" mandate that would empty out the city’s office towers, and a strong, almost pleading, recommendation against all non-essential travel. The message was clear, the COVID-2.0 surge was real, it was here, and this was the last chance to contain it before far harsher measures became unavoidable.
Before the news anchors had even finished their grim analysis, Theo had initiated a secure video call. The faces of his leadership team popped onto the screen, each reflecting the morning’s tension. Sarah, looking sharp and focused from her home office, her expression already shifting from shock to strategic analysis. Henry, patched in from the back office at Maria’s, his face grim but resolute. Olivia, joining from Old School, looking tired from her recent illness but with a determined set to her jaw. And Ethan, from the small back room at The Bubble Tea Express, looking pale and deeply worried, the hard-won success of his Grand Opening now under direct threat.
“Alright team,” Theo began, his voice calm, projecting a confidence he didn’t entirely feel. “You’ve all seen the news. This is what we anticipated. Our pivot last week to takeaway and delivery only was the right move. The new restrictions don’t change our core operational model. But public behaviour will shift dramatically, starting today. Expect walk-in takeaway traffic to drop. Expect delivery order volume to surge. Reinforce all PPE and hygiene protocols. We need to be a fortress of safety and reliability.”
As the team absorbed Theo’s directives, a sense of grim purpose settling over the video call, Sarah unmuted herself, her expression shifting from receptive to proactive.
“Theo, on top of the operational changes, we need to control the narrative, immediately,” she stated, her voice sharp and clear. “People are going to be scared. They’re going to be hesitant to order food, even takeaway. We need to show them that we are the safest, most reliable option out there. I propose we launch an immediate, aggressive social media campaign focused entirely on transparency and our enhanced safety protocols.”
Theo leaned closer to his screen, intrigued. “Go on.”
“We need to show our customers everything,” Sarah explained, already swiping through mock-ups on her tablet that were visible in her video feed. “I’m talking daily posts, Instagram and Facebook stories. High-quality photos of the team in their full PPE gear, the good stuff you sourced, Theo. Show them wiping down the new Toast terminals, the contactless handoff process for both takeaway and delivery. We can do short video clips of Henry or Olivia explaining the new hygiene standards. We need to flood their feeds with tangible proof that Plus One businesses are taking this more seriously than anyone else. It’s not just about telling them we’re safe, it’s about showing them, building that confidence so they don’t even think twice about ordering from us.”
Henry and Olivia both nodded vigorously in their video windows. “That’s a brilliant idea, Sarah,” Olivia said, her voice still a little hoarse. “If people see we’re being meticulous, it’ll make a huge difference.”
“I agree,” Theo said decisively. “That’s exactly the right move. Proactive, transparent, builds trust.” He looked at each of his managers. “Okay, team, new directive. Henry, Olivia, Ethan, I need you to take some high-quality photos of your teams in action today, wearing the full PPE, following the new protocols. Candid shots are good. Show the cleaning, show the safe packing of orders. Send your best shots to Sarah immediately. Let’s get this live.”
A flurry of activity followed. Within the hour, Sarah’s phone was pinging with photos from each location. Henry sent a great shot of Maya, smiling behind her N95, carefully wiping down the new Toast terminal. Ethan sent a dynamic photo of Jenny and Tammy working in perfect, socially distanced sync behind the BTE counter. Olivia, directing remotely from her apartment, had Mike T. take a picture of Sarah K. handing a neatly packed, sealed bag to a customer at the door of Old School, both parties masked.
Sarah, a marketing whirlwind, had new posts live across all three business accounts in under thirty minutes:
Maria’s Charcoal Chicken Facebook/Instagram (Image: Maya, smiling behind her mask, wiping down the POS):
"Your Safety is Our Priority! ❤️ As our city navigates these uncertain times, the team at Maria's is doubling down on our commitment to hygiene. We're fully equipped with top-tier PPE and have implemented enhanced, continuous sanitization protocols. Serving you the delicious chicken you love, with the safety you deserve. Takeaway & Delivery Only. #ServingSafely #MariasChicken #CommunityFirst #Contactless”
Old School Fish & Chips Facebook/Instagram (Image: A gloved hand (Sarah K.'s) carefully wrapping a crisp, golden piece of battered fish in classic paper):
"Keeping it Classic, Keeping it Safe. Chips are frying and the fish is fresh! In these unusual times, we're taking extra care to ensure our shop is as safe as can be. For now, we're takeaway & delivery only. Rest assured, your favourite classic chippy is still serving up the taste of tradition, with the highest standards of hygiene. Thanks for your support, neighbours! #OldSchoolFishAndChips #CommunityFirst #ServingSafely #ClassicChippy"
The Bubble Tea Express Instagram Story (Short video clip: A gloved hand (Tammy’s) places a perfectly sealed bubble tea on the counter, then slides it towards the camera for pickup):
"Fresh, Fast, and SAFE! 💯 Your favourite bubble tea is ready for contactless pickup and delivery. Our team is fully masked, gloved, and ready to serve you deliciousness, safely! #BubbleTeaExpress #SafeSips #ActuallyExpress #ContactlessPickup"
After the initial wave of posts went live and started gaining positive traction, Sarah sent a message to the group chat.
Sarah (Group Chat): “Initial safety posts are live and getting good engagement. Olivia, since you’re coordinating OSF&C remotely for now, would you be able to take the lead on maintaining this content rhythm across all three brands for the next few weeks? A couple of new ‘Safety Spotlight’ posts each day?”
Olivia (Group Chat): “Absolutely, Sarah! Happy to. It’s a great idea. Maybe I could get Jenny involved to help out with the BTE content? I know she’s interested in learning more about the marketing side of things, and she has a great eye.”
Sarah (Group Chat): “Perfect. Love that. Teamwork making the dream work, even in a pandemic! 💪”
Theo watched the exchange, a sense of satisfaction settling in. This was what he was building. A team that wasn't just following orders, but thinking, collaborating, and taking initiative.
After the marketing masterclass from Sarah, the team rejoined the video call to run through the remaining operational impacts. Henry confirmed Maria’s was prepped for a delivery-heavy day. Olivia stated that Old School, having just reopened, would continue with its takeaway/delivery model, ready for whatever came. Ethan, his voice tight with anxiety, worried about the drop in foot traffic from the now-empty university campus.
“Ethan,” Sarah interjected, her tone encouraging but firm, “this is where our delivery platforms and direct marketing become crucial. The campus might be quieter, but the students are all still in their dorms and apartments, and they’re all going to be ordering food. We just need to make sure BTE is their first choice.”
Theo saw an opening, a chance to plant the seed of a much larger, more ambitious plan. “Speaking of delivery, Sarah,” he said, his gaze sharp and direct, “a thought experiment. With delivery now becoming our primary, maybe our only, revenue channel for the foreseeable future, how feasible would it be to quickly spin up simple website landing pages for each shop, with a direct online ordering function? Cut out the middleman, even on a small scale to start.” He saw Sarah’s eyes widen slightly at the suggestion. “And as a follow-up,” he pressed, “how difficult would it be to integrate a system like that with a dedicated delivery management software? I’m thinking long-term here. Building our own channels.”
Sarah’s mind visibly kicked into high gear. “A direct ordering website… landing pages are easy, I could have mock-ups done this week. The e-commerce backend would take a bit more work, but it’s definitely feasible with platforms like Shopify or Squarespace. The delivery management software integration,” she paused, understanding the true implication of his question, “that’s the bigger piece. That’s the first step to building our own fleet. It’s complex, but… yes, there are third-party logistics platforms that can integrate with POS systems like Toast. It’s… a major undertaking, Theo. But possible.”
“Good,” Theo replied, satisfied he had started the strategic gears turning in her mind. “Put together some initial research on the options, Sarah. Let’s start with the landing pages. We’ll discuss the logistics software piece later this week.”
The meeting concluded with a renewed sense of purpose. They had a plan. They were ahead of the curve.
Later that afternoon, as Theo was meticulously enhancing another batch of N95 masks for his surplus stock, his phone rang with an unfamiliar number from the City General Hospital switchboard.
“Mr. Sterling? David from Procurement here.” The man’s voice was still harried, but held a new note of professional respect. “I’ve spoken with Dr. Bailey. She remembers your consultation and confirms you are no longer considered infectious.” He sounded slightly amazed. “Given the… urgency of our supply situation, she has reluctantly agreed to personally inspect a sample of your PPE stock. She’s, uh, not normally involved in procurement verifications,” he added, a significant understatement, “but she seems to think this is a potential… Hail Mary, for us. She’s incredibly busy, as you can imagine, but she said you should contact her office directly to arrange a suitable time for a meeting tomorrow.”
A cold thrill of victory shot through Theo. The hook was set. “Thank you, David. I’ll do that immediately.”
Week 45 - Tuesday
Tuesday morning. After a brief but professional call with a very busy receptionist, Theo secured a meeting with Dr. Jennifer Bailey for that afternoon. He even got a few moments on the phone with the doctor herself.
“Mr. Sterling,” Dr. Bailey’s voice was tired but sharp. “My assistant says you have PPE samples for me to inspect. Frankly, I’m surprised you were able to source anything legitimate on such short notice. Every one of our official channels is dry. Let’s hope for the hospital’s sake that what you have isn’t just repackaged dust cloths. I’ll see you at two.” The line clicked dead before Theo could even reply.
That afternoon, Theo arrived at Dr. Bailey’s research lab at City General, carrying a single, sterile-looking cardboard box. Inside were several smaller, neatly packed boxes of his +1 enhanced N95 masks and nitrile gloves.
Dr. Bailey looked even more exhausted than she had on Saturday. The strain of the escalating pandemic was clearly visible in the deep, dark circles under her eyes, though her mismatched socks (today, one featuring cartoon planets, the other rubber ducks) and the tiny, smiling whale hair clip trying to tame a rebellious strand of her dark ponytail, were still defiantly whimsical.
Dr. Jennifer Bailey gestured towards a sterile, stainless-steel lab bench. "Alright, Mr. Sterling, let's see what you’ve got."
As Theo carefully placed the sample box on the bench, Dr. Bailey gave him a long, appraising look over the top of her glasses, her tired eyes sharp and analytical. “It’s impressive timing, you know,” she commented, her tone casual but with a sly, knowing edge. “Coming into a significant surplus of high-quality PPE right after receiving a personal, early diagnosis of a new pandemic-level virus. A very… opportunistic coincidence.”
Theo felt a flush of heat creep up his neck, but he kept his expression neutral. “The acquisition was in motion before the diagnosis, Doctor. The timing was… fortunate.”
“Fortunate indeed,” she said, her lips twitching in what might have been a smile behind her mask. She crossed her arms, not yet moving towards the box. “You do realize you could make an absolute fortune selling this stock to the highest bidder right now? Private corporations, logistics firms… they’ll be paying insane premiums to keep their operations running. Hospitals… we have budgets, procurement committees, endless red tape. We can’t compete with the panic-buying of the private sector.”
Theo met her gaze. The old him, the purely transactional Theo, would have seen this as a simple negotiation tactic. But looking at this brilliant, exhausted, oddly-dressed woman who was on the front lines of this looming disaster, his calculated business pitch felt… hollow.
“While profits are certainly important, Doctor,” Theo said, his voice quieter than he intended, “seeing the work you and your team are doing… what you did for Olivia… it puts things into perspective.” He found himself shrugging, slightly uncomfortable with the sincerity of his own words. “I wanted to do my bit. Helping the city’s main hospital stay equipped seemed like a more effective way to do that than just selling to the highest bidder.”
Dr. Bailey was silent for a moment, her sharp gaze softening almost imperceptibly. She seemed genuinely taken aback. A slow, small smile finally formed, a real one this time, reaching her tired eyes. “Well, Mr. Sterling,” she said, her voice losing some of its cynical edge. “Perhaps you’re not just a shrewd businessman after all. Unlike some of the others who have tried to hawk their wares recently.”
She then turned her attention to the box, her demeanour shifting back to one of crisp professionalism. “Alright, let’s see if your good intentions are matched by good quality…”
Nurse Michael, also present, and another lab technician, both in full PPE, carefully unboxed the samples. Theo watched silently as Dr. Bailey, with the focused intensity of a master jeweller inspecting a rare diamond, examined one of the N95 masks. She stretched the straps, testing their elasticity and anchor points. She held the mask material up to a powerful light, examining the weave. Then she placed it on a specialized machine Theo didn’t recognize.
The technician ran the test. A moment later, he looked up from the monitor, his eyes wide behind his safety goggles. “Doctor… look at this.”
Dr. Bailey leaned in, her gaze fixed on the screen. Theo saw her eyebrows shoot up. “Well, I’ll be damned,” she murmured, so quietly he almost missed it. She turned to Theo, her professional facade momentarily cracking to reveal genuine astonishment. “Mr. Sterling, this mask’s particulate filtration efficiency is testing at 99.98%. That’s… significantly above the N95 standard specification. It’s closer to military-grade CBRN gear (Chemical Biological Radiological Nuclear). And the breathability index is somehow lower than a standard surgical mask. How is that possible?”
Before Theo could formulate a plausible lie about advanced polymer weaves or a new type of filter medium, she was already moving on to the gloves. Nurse Michael performed a tensile strength test, stretching one of the +1 enhanced nitrile gloves on a machine. It stretched, and stretched, the digital readout climbing to a point well beyond the normal tear threshold for standard nitrile, before finally, with a dull snap, it broke.
“Tensile strength is over 150% of the spec for clinical-grade gloves,” Michael reported, sounding equally impressed.
Dr. Bailey picked up one of the gloves herself, feeling the material between her fingers. “And yet the tactile sensitivity is excellent,” she noted, more to herself than to anyone else. She looked back at Theo, her sharp, analytical gaze assessing him anew. “Mr. Sterling, I don’t know where your ‘private investment firm’ acquired this stock, but its quality is… exceptional. Frankly, it’s better than the gear our own approved, long-term suppliers usually provide us with, even when there isn’t a pandemic.”
She straightened up, all business again. “I’m satisfied. I will give my official approval to David in Procurement to proceed with an emergency acquisition. I’m not involved in the financial side of things,” she stated clearly, stepping back from the bench. “That’s between you and them. But from a clinical and safety standpoint, this PPE meets and significantly exceeds our standards.”
She then paused, fixing him with that disconcertingly direct gaze again. “Thank you, Mr. Sterling,” she said, her voice softer, laced with a genuine weariness. “Sincerely. As I said before, you could sell this stock to any number of private corporations right now for an obscene profit. The fact that you thought to approach the hospital first… it’s appreciated. More than you know.”
Theo felt a familiar prickle of discomfort at the unearned praise. He mumbled something noncommittal about “doing his bit” and “ensuring frontline workers are protected.”
Dr. Bailey gave a short, cynical laugh. “You’d be surprised how few people share that sentiment. We had a representative from a company called ‘Echelon Venture Industries, Ltd’ in here last week, a real slick character named Robert. He was trying to sell us a container full of what he claimed were N95 masks at a 500% markup. They looked legit, packaging was professional. But when we ran a test on one? It had the filtration efficiency of a coffee filter. Absolute rubbish. He was trying to profit off the crisis by selling us dangerously useless gear.” She shook her head in disgust. “So yes, Mr. Sterling. Your willingness to provide actual, high-quality equipment is… a welcome change.”
Theo made a sharp mental note of the names. Echelon Venture Industries, Ltd. Robert. Competitors perhaps? Useful information for the future. As he left the lab, the clinical smell of antiseptic following him down the corridor, he felt a surprising sense of satisfaction that had nothing to do with the massive profit he was about to make. He’d helped. Genuinely helped. Seeing the relief and gratitude in the eyes of a brilliant, dedicated, and ridiculously dressed doctor who was fighting on the front lines of a new plague… it felt good. A clean, uncomplicated good that was entirely separate from his balance sheet. He was surprised to find that he liked the feeling.
Week 45 - Wednesday
Wednesday morning. The new operational reality was setting in across Theo’s businesses. The Toast POS systems, now fully operational, were being pushed to their limits by a surge in delivery orders. With the government’s new restrictions in place and public anxiety rising, fewer people were venturing out for takeaway, preferring the safety of app-based delivery.
At Maria’s Charcoal Chicken, Henry reported a near-constant stream of digital dockets flowing from the Toast system to the kitchen display screen. The relentless ping-ping-ping of incoming orders from DoorDash and UberEats had replaced the lunchtime chatter of dine-in customers. The kitchen crew, led by Maya, worked at a frantic but efficient pace, the +1 enhanced rotisserie and fryers churning out perfect chicken and chips without a single breakdown. Alex, at the delivery expediter station, was now a master of the unified Toast interface, calmly managing the flow of orders and drivers with a confidence that was a world away from the multi tablet-induced panic of the previous weeks. The primary stress point remained the drivers themselves, but Henry’s new policy of taking timestamped photos of every packed order was already providing a powerful tool for disputing unjustified customer complaints.
At The Bubble Tea Express, the situation was similar. The Grand Opening hype, combined with the new stay-at-home reality, had transformed it into a delivery powerhouse almost overnight. Ethan, Jenny, and Tammy were a blur of motion in the small, optimized space. Ethan, a tea-brewing maestro with his twin +1 enhanced Fetco brewers, ensured a constant supply of perfectly steeped base teas. Jenny, with her growing confidence and calm demeanour, expertly handled the complex drink assemblies and the Toast POS. And Tammy… Tammy was the engine. Her ruthlessly efficient, rearranged toppings station and her lightning-fast sealing and packing workflow were the key. With delivery orders, the ambitious “3 Minutes or Free” guarantee didn’t matter, but the team still worked every order as if it was an in store purchase, pushing and testing themselves against the 3 minutes. And they were doing well, incredibly well… they were consistently achieving 3 minutes and under despite the growing mountain of delivery dockets.
Just as Theo was about to end the call, Olivia chimed in, her voice holding a note of quiet excitement. "Things at Old School are steady, Theo. The regulars are happy we're back, and the new delivery orders on Toast are starting to trickle in. But I've been thinking about the delivery problem Henry mentioned… food quality on arrival. It's the same for us. Our classic batter is perfect when you eat it right away, but I worry it gets soggy after sitting in a box for a 20-minute delivery ride."
Theo listened, intrigued. "What are you thinking?"
"Well," Olivia continued, "the team and I have been doing some research and running a few small test batches during quiet periods. We're experimenting with a new batter mix specifically for our delivery orders. Our research showed that using a mix of standard flour with rice flour and a bit of cornstarch creates a much lighter, crispier coating that absorbs less oil and seems to stay crunchy for way longer. It also fries up to a beautiful golden brown."
Theo pictured it, Olivia, Mike T., and Sarah K., fresh out of isolation, already proactively problem-solving, trying to optimize their core product for the new market reality.
"We think we've almost nailed a recipe," Olivia added proudly. "We're calling it our 'Crispy-Travel' batter. I even did a quick social media post about it this morning to let our customers know we're on it."
Theo quickly pulled up the Old School Instagram page. A new post featured a beautifully lit photo of a perfectly golden, incredibly crispy-looking piece of battered fish, next to a small bowl filled with a white floury mixture.
Old School Fish & Chips Instagram (Image: A close-up of the ultra-crispy battered fish):
"The Quest for the Perfect Delivery! 🚚💨 We know nothing beats fish & chips fresh from the fryer, but we're on a mission to make your at-home experience just as amazing! The OSF&C team is hard at work developing our new 'Crispy-Travel' batter – a special recipe designed to stay incredibly crunchy for longer, so your delivery order arrives with the perfect BITE! It’s all about the details! #OldSchoolNewTricks #CrispyPerfection #DeliveryInnovation #FishAndChips #CommunityFirst"
Theo felt a genuine surge of pride. This wasn't something he had ordered or even suggested. This was pure initiative. Olivia wasn't just managing the shop. She was innovating, thinking like an owner, protecting the brand's reputation with proactive quality control.
"Olivia, that is absolutely brilliant," Theo said, his voice filled with genuine admiration that was clearly audible to everyone on the call. "Proactive, smart, and the social media post is perfect marketing. That's exactly the kind of ownership I want to see. Incredible work by you and the team at Old School. Keep me posted on the final 'Crispy-Travel' recipe."
Seeing his managers not just cope with the crisis but actively adapt and improve within it gave Theo a profound sense of confidence. He had chosen his team well.
That afternoon, with the immediate operational fires under control, Theo and Sarah convened for their scheduled video call to follow up on his idea for a proprietary online ordering system.
Sarah, ever efficient, shared her screen, displaying a sleek, minimalist website landing page mockup she’d already designed. “Okay, Theo, so creating the direct ordering pages for Maria’s, Old School, and BTE? Totally feasible. I can build these out with integrated payment processing relatively quickly. It’s a great way to start capturing direct customer data and offering a channel without the 25-30% commission fees.”
She then switched to a more complex flowchart, her expression becoming more cautious. “But,” she said, her tone shifting from practical to strategic, “I have to ask, where are you really going with this? The delivery management software integration you mentioned on Monday… that’s the first, very expensive, very complicated step towards building our own delivery fleet. Are you absolutely sure you want to go down that rabbit hole?”
She began to tick off the challenges on her fingers, her brow furrowed in concentration. “The infrastructure costs are massive. We’d need a fleet of reliable vehicles, scooters, cars, whatever. Commercial insurance for delivery is astronomical. Then there’s the software itself, a robust delivery management platform with driver tracking, route optimization, customer notifications… that’s a significant recurring monthly expense. And the hardest part? Finding, hiring, training, and managing a team of reliable delivery drivers. It’s a logistical nightmare, Theo. We would be trying to compete with billion-dollar companies. There’s a reason they exist; it’s an incredibly difficult business to get right.”
Theo listened patiently, letting her outline all the valid, daunting obstacles. He appreciated her thorough, reality-based analysis; it was exactly why he’d hired her.
“Sarah, you’re not wrong,” he began, his voice steady and calm. “Every point you made is valid. Competing head-to-head with UberEats or DoorDash would be suicide. They have billions in venture capital, established networks, brand recognition we could only dream of.”
He leaned forward, his gaze intense, even through the webcam. “This pandemic, this COVID-2.0 crisis, isn’t a short-term problem. It’s a long-term operational reality now. For the next two, maybe three, maybe even six months, delivery is going to be the dominant, perhaps the only, way people interact with our businesses. We have a captive audience, a city full of people who want restaurant-quality food delivered to their homes. This is the perfect time to build our own channel, to use the crisis as a catalyst.”
“Plus I’m not looking to compete with them,” he countered. “I’m just looking to take back a little bit of ownership. I want to carve out our own small, sovereign territory. Think about it. We don't need to capture the whole market. If we can build a system that reliably fulfills just twenty, maybe thirty percent of our current delivery volume ourselves, directly through our own websites... do you know what that does to our bottom line? We'd be saving that 25-30% commission on every single one of those orders. That's pure profit, Sarah. It would be a massive win.”
He laid out his rationale. “We use the existing platforms to acquire new customers, people who discover us through the apps. But on every single takeaway bag, on our social media, on these new direct ordering websites you’re going to build, we offer a slight discount, a loyalty reward, for ordering directly from us next time. We slowly, methodically, migrate those customers from the high-commission platforms to our own proprietary channel. We control the entire customer experience, from order to payment to, crucially, the ‘last mile’ delivery. No more brand damage from bad drivers. No more 30% commissions.”
He let that sink in before continuing. “It's a risk, absolutely,” he conceded. “But what isn't? We tried the delivery pilot manually and learned its limits. Now we're using Toast and learning their limits. This is just the next experiment. If it doesn't work, if the numbers don't add up after a small-scale trial, we kill it. Fail fast, learn, and move on. No harm done. And with this pandemic likely forcing delivery to be our main revenue stream for the next couple of months, there is no better time to try.”
He let Sarah process that, but in the back of his mind, the real reason for his confidence burned brightly. She's right about the challenges, he thought, but she's missing the key variable in the equation. The one thing that makes all the difference. He envisioned a small fleet of unassuming delivery scooters. Those billion-dollar companies have algorithms and massive driver pools. But they can't do what I can do. He could +1 enhance the scooter engines for impossible fuel efficiency and reliability. He could +1 the delivery bags for superior heat retention, ensuring food arrived hot every time. He could even +1 the drivers' phone batteries to ensure their dispatch app never died mid-run. He had a unique, game-changing advantage that no amount of venture capital could replicate. The ability to enhance the very tools of the trade, to create his own perfectly optimized, impossibly efficient system. That was his edge. That was why he knew, deep down, this wasn't just a risk… it was an inevitability.
Sarah listened intently, her initial scepticism slowly giving way to a grudging admiration for the audacity of his vision. She was still cautious, her analytical mind still calculating the immense costs and risks. But she also saw the powerful logic. “Okay, Theo,” she said finally, a thoughtful frown on her face. “The logic is… powerful. Especially now, while delivery is king. You’re right, this is a unique opportunity to build a direct channel. But I’m still advising extreme caution. Let’s start with the landing pages. Let’s build our direct customer database. But let’s also map out the full, detailed cost-benefit analysis of an in-house delivery fleet very, very carefully before we even think about buying a single scooter.”
“That’s all I’m asking for now, Sarah,” Theo replied, satisfied. The seed was planted. The next phase of his empire was beginning to take shape.
Week 45 - Thursday
Thursday morning, Theo was thinking through the capital-intensive problem that an in-house delivery team posed, when his phone rang. Caller ID: David, City General Procurement.
“Mr. Sterling, David here,” the now familiar, stressed voice said. “Dr. Bailey has given us her full, enthusiastic, and frankly, quite surprised, approval on your PPE samples. The quality is, in her words, ‘categorically superior’ to our standard issue. We’re prepared to move forward with an emergency procurement order.”
Theo felt a cold, satisfying thrill. “I’m glad we could be of assistance, David. What did you have in mind?”
“Given our current burn rate and depleted inventory, we’d like to purchase as much of your available stock of N95 masks, nitrile gloves, and other PPE as you’re willing to part with,” David said, getting straight to the point. “What’s your asking price?”
Theo had already run the numbers. He’d spent a flat $100,000 on his entire PPE stockpile. He’d allocated roughly $10,000 worth of that (at cost) for his own teams and their families, sufficient to cover for a few months, leaving $90,000 of surplus stock. He decided on a price that was aggressive but defensible in a crisis market.
“Given the exceptional, lab-verified quality and immediate availability, my price is a flat three times my cost basis,” Theo stated calmly, his voice betraying no emotion. “I have approximately ninety-thousand dollars’ worth of stock available for immediate sale. That comes to two hundred and seventy thousand dollars.”
There was a sharp intake of breath on David’s end, followed by the frantic tapping of a keyboard. Theo waited, letting the silence stretch.
“Two hundred and seventy thousand…” David repeated, the number hanging in the air. “That’s… a significant outlay. But… frankly, compared to the quotes we’re getting from international brokers for stock that might not even arrive for six weeks, and given Dr. Bailey’s report… it’s a price I can get emergency authorization for.” He sighed, a sound of pure administrative exhaustion. “Okay, Mr. Sterling. We have a deal. We need that stock as soon as possible. I can have a hospital logistics truck dispatch for pickup immediately.”
“That won’t be possible,” Theo countered smoothly. “The stock is currently being consolidated and catalogued from an acquisition. I’ll need some time to finalize the preparations for a bulk shipment.” This was the lie to buy him time for his enhancements. “I can have an initial batch ready for pickup from a secure location first thing Monday morning, and the subsequent batches I’ll advise once ready, it shouldn’t take too long.”
“Monday morning it is then for the first batch,” David agreed without hesitation, the desperation in his voice palpable. “I’ll have the official Purchase Order emailed to you by the end of day. Payment will be made within a week of receiving the PPE. Mr Sterling… on behalf of the hospital… thank you.”
Theo hung up the phone, a slow, predatory smile spreading across his face. $270,000. It was a massive win, a perfect execution of foresight and opportunity, the single biggest deal he had ever closed. The old Theo, the one whose only metric was the bottom line, would have been consumed by the triumph of the profit margin. But as he looked at the mountains of cardboard boxes filling his living room, his thoughts turned not to the money, but to Dr. Jennifer Bailey in her mismatched socks and substandard surgical mask. He wasn’t going to leave her and her team hanging. He had promised David high-quality gear, but he would deliver on that. He was going to do his best to make sure each and every box of PPE destined for that hospital was +1 enhanced, ensuring the frontline staff were armed with the very best protection possible. It was the least he could do after securing a deal of this magnitude. It would be a tedious, charge-intensive marathon, one which he had already started over the course of the week, but still needed more time to finish up, $90,000 worth of PPE at approx. average $2 / piece was still 45000 pieces, at 250 per charge and 10 charges per day (or 9 if Theo absolutely wanted his +1 coffee that day), he would still need 45000 / 2500 = 18 days minimum to enhance everything. It’s only been a week and a bit, he needed more time! The thought of Dr. Bailey facing down a pandemic with his impossibly superior gear felt like a worthy, and surprisingly satisfying, investment.
Later that afternoon, as Theo was meticulously reviewing his catalogue of which box has been +1 enhanced and which box of PPE was next, his personal phone buzzed with a text message. It was from Jenny.
Jenny: “Hey Theo, hope you’re feeling much better! Sorry to bother you, but I was wondering if you might have a few minutes to chat sometime soon? To follow up on our conversation about my… future plans. No worries if you’re too busy or still resting!”
Theo read the message, a sense of satisfaction settling in. This was a conversation he was looking forward to.
Theo: “Feeling much better, thanks Jenny. And never too busy for this. I’m free now if you are? Can do a quick video call.”
Jenny: “Wow, okay! Yes! Give me two mins to find a quiet spot at BTE!”
A few minutes later, Jenny’s face appeared on his screen. She was in the small back room of The Bubble Tea Express, the sounds of the whirring blenders and the chunking sealer a faint, busy hum in the background. Her face was flushed, not from the work, but with a mixture of profound nervousness and steely determination. She took a deep, visible breath, as if bracing herself.
“Hi Theo,” she began, her voice a little shaky at first. “Thanks for… for making time.”
“Of course, Jenny. What’s on your mind?” he asked gently, already knowing the answer but understanding the gravity of what she was about to say.
“Okay, so,” she started, her hands clasped tightly in her lap, “I’ve been doing a lot of soul-searching since we talked. A lot. I’ve been trying to force myself to study for my nursing finals, reading my textbooks about anatomy and patient care protocols… and my heart just isn’t in it anymore. It feels… distant. Like I’m reading about someone else’s life.”
Her eyes became misty, and she spoke with a raw honesty Theo had never seen from her before. “I always thought nursing was the path for me. It’s noble, it’s stable, it was a way I could guarantee I could help my family. It was the ‘right’ thing to do. But this…” Her gaze drifted off-screen for a moment, as if looking out at the bustling shop floor. “This is different. Working with Henry at Maria’s, he’s so steady and kind, he taught me how to handle pressure with a calm head. And then Olivia at Old School… she’s so full of life and energy, she makes managing a business seem fun, like an adventure. And now here, with Ethan… his passion for the tea, it’s infectious. Even Tammy,” she let out a small, nervous laugh, “her intensity is crazy, but it’s all focused on making things perfect. There’s a camaraderie here, a shared goal… we’re building something, making people happy in a really immediate way. It feels… alive. And I feel alive when I’m a part of it.”
She looked him directly in the eye, her voice firming with conviction, pushing through the emotion that threatened to overwhelm her. “So, I wanted to tell you officially. I’ve made my decision. I’m going to take a formal leave of absence from my nursing degree at the end of this semester. I want to commit fully to Plus One Investments, if you’ll still have me. I want to learn everything I can and pursue that management track you mentioned. This is what I’m passionate about.”
Theo listened, a genuine, warm smile spreading across his face. This was more than he could have hoped for. This wasn't just an employee wanting a promotion. This was someone who had found her calling within the small empire he was building.
“Jenny, that’s fantastic news,” he said, his voice filled with sincere admiration. “I’m incredibly pleased to hear it, and honestly, not surprised. Your dedication and talent are obvious, and I would be foolish not to invest in you. Of course we’ll have you.”
He continued, laying out a concrete path for her. “So, here’s my offer. I want to officially promote you to the role of Assistant Manager, with a corresponding pay rise, effective immediately. Your focus will be on the OSF&C and BTE cluster. You’ll work directly under Olivia and Ethan, learning all the ins and outs of both operations. Inventory management, scheduling, supplier relations, P&L statements, everything. You’ll be my eyes and ears on the ground for that cluster, helping them, supporting them, and learning from them.”
Jenny gasped, her hands flying to her mouth, tears of joy now openly streaming down her cheeks. “Assistant… Manager?” she whispered, the words barely audible. “Seriously? Already?”
“You’ve earned it,” Theo stated simply. He leaned back, a nostalgic expression on his face. “You know, it’s funny. I still remember the first time we really met. You were having such a rough day, standing outside Maria’s, looking like the weight of the world was on your shoulders. And Henry, just being Henry, offered you a deep-fried Mars bar to cheer you up.”
Jenny let out a sob that was half laugh, half pure emotional release, wiping at her tears with the back of her hand. “Oh my god, I’d almost forgotten that! I can’t believe you remember that day so clearly.” She shook her head, her voice thick with memory. “I was so miserable. I was looking for a part time job, but was getting rejected because I had no experience. I was worried about my mom’s bills, and I just felt… completely lost. Like I was failing at everything. That Mars bar,” she laughed tearfully, “that simple, ridiculous, deep-fried Mars bar from a kind stranger… it was like the first nice thing that had happened to me in weeks. It felt like… a little bit of hope.”
Her gaze met his through the screen, her eyes shining with the weight of the journey. “And now… to be here? To be offered a management role by you… it just… it doesn’t feel real. From that moment to this… who knew?”
“It wasn’t fate, Jenny,” Theo said, his voice holding a rare, genuine warmth. “It was your attitude. You showed up, you worked harder than anyone, you learned fast, you treated customers with kindness, and you cared. That’s why you’re succeeding. And that hard-working attitude will help you succeed no matter what you choose to do in life. I’m just very, very glad you’ve chosen to do it with us.”
Week 45 - Friday
Friday morning. Theo dedicated his morning to the tedious but necessary task of enhancing the surplus PPE stock. His living room remained a fortress of cardboard, carefully sorted into a wall of +1 enhanced versus those still requiring to be enhanced. He worked methodically, moving from one case of N95 masks to the next, enhancing individual boxes within the larger cartons to get around the quantity constraint he’d discovered. It was a slow, charge-intensive process, but he knew the +1 enhanced quality was a key differentiator for both his team’s safety and his potential sales pitch. Although Theo had plenty of opportunity to further test his quantity constraint is, he didn’t have time or the headspace to experiment in depth, so essentially worked in bundles of 250 pieces per boxes and was slowly working through day by day to +1 enhance.
As he worked, his mind drifted to Dr. Jennifer Bailey. He couldn't help but chuckle to himself, a dry, rasping sound. What a character. He pictured her again in his mind, the rumpled lab coat, the mismatched pizza and planet socks, the absurdly sparkly star-shaped hair clip fighting a losing battle against her messy bun, and that ridiculous pink kid’s watch. She was a doctor, a specialist at the top of her field, someone whose work required meticulous attention to the smallest details, yet she dressed like a five-year-old who’d been let loose in a costume shop. There must be some story to this, either that, or she is just outright weird, he thought, shaking his head with a laugh. The contrast between her chaotic appearance and her sharp, no-nonsense intellect was a puzzle he found surprisingly amusing. If he ever got to know her better, he would definitely ask!
Later that afternoon, an official-looking email landed in Theo’s inbox. It was from David, the procurement manager at City General. Attached was a formal Purchase Order for a staggering quantity of N95 masks and nitrile gloves, with the price listed exactly as they had negotiated, $270,000.
Theo reviewed the document carefully, his eyes scanning the terms, secure pick up and delivery instructions, and payment details. Everything was in order. He was a little surprised it had all gone through so smoothly, with so little bureaucratic friction, but he knew the escalating COVID-2.0 crisis had a way of cutting through red tape. Desperation was a powerful lubricant for commerce. He digitally updated the necessary details, signed the PO and emailed it back to David, a quiet sense of triumph settling over him.
As he filed the document away on his laptop, another detail from his meeting with Dr. Bailey surfaced in his memory. Her disgusted mention of other groups trying to profit from the crisis with substandard gear. The names she’d dropped… he quickly jotted them down on a digital notepad. “Echelon Venture Industries, Ltd” and a representative named “Robert.” He had no idea if they were significant, but in his experience, information was an asset. Knowing who the other players were, especially the unscrupulous ones, was always valuable. He made a mental note to do some digging into them over the weekend or next week if he had a spare moment.
Just as he was finishing up his PPE enhancement for the day, his video call alert chimed. It was Sarah, ready for their scheduled follow-up on the in-house delivery idea.
“Okay, Theo,” she began, sharing her screen, “as we discussed, the direct-ordering landing pages are in development. But I’ve been doing a deep dive into the delivery management software integration, and I think I’ve found a very promising path forward.”
She pulled up a website. The branding was clean, modern. “It’s a provider called ‘Shipday’,” Sarah explained. “They specialize in on-demand delivery management for small to medium businesses, and crucially, they have a fully certified, ready-to-go integration with Toast POS. It’s designed to be a relatively quick and easy way to manage an in-house or hybrid driver fleet without having to build a completely custom system from scratch.”
Theo leaned closer, intrigued. This was exactly the kind of turn-key solution he was looking for.
“Based on their feature set,” Sarah continued, “we could use it to dispatch orders, track drivers in real-time, optimize routes for multi-stop deliveries, and send automated ETA notifications to customers. It looks like the perfect tool to trial our own delivery service on a small scale without a massive initial tech investment.”
Seeing a clear path forward, Theo made a quick decision. “This looks promising, Sarah. Very promising. I want to know more. Set up an introductory call with the Shipday representatives for early next week. Let’s explore their capabilities, pricing, and how quickly we could get a small pilot program up and running. Monday, if you can swing it.”
“Monday it is,” Sarah confirmed, already typing an email. “I’ll get it on the calendar.”
Week 45 - Saturday
Saturday was a day of tedious, yet profitable (though already banked), labour. Theo, now free from isolation but with the city under a soft lockdown, spent the day in his apartment-turned-warehouse, methodically working his way through the mountain of surplus PPE with his now ready ten charges of +1 enhance power. His living room was a landscape of cardboard, an assembly line of his own making. He’d open a large shipping carton, pull out the smaller, individually wrapped boxes of masks or gloves, packed them into smaller boxes of 250 and enhance them under his power’s newly discovered quantity constraint. To be fair, it may not be quantity, and it could easily be another factor he had yet to work out, but this worked for now. It was a slow, charge-intensive process, a stark reminder of the limitations of his abilities when applied to mass quantities of individual items. He estimated it would take him at least another week or two of dedicating most of his daily charges to get through the entire surplus stockpile he intended to sell.
The first batch for City General, however, was complete. A neat pallet of +1 enhanced, high-quality N95s, nitrile gloves and other medical PPE gear sat ready by the door for their scheduled pickup on Monday morning.
As he worked, a familiar sense of frustration, mingled with a new strategic clarity, settled over him. The process was a throwback to his earliest days. The hustle with the knives, then the bicycles and GPUs. Enhancing individual items for a one-off sale. It was profitable, yes, but it was a brute-force approach, constantly slamming up against his ten-charge daily limit.
Then he’d evolved. The Tool Enhancement Strategy. The rotisserie, the fryers, the bubble tea equipment, had been a paradigm shift. One charge on a key piece of equipment could generate thousands of perfectly enhanced products, a far more leveraged and sustainable use of his power. It was smarter, more efficient.
And now, with this PPE operation, born of foresight and opportunism, he felt like he’d taken a step backward into the brute-force model out of necessity. He was back to grinding out enhancements on individual units, his power once again the direct bottleneck. There was a better way, he realized, a pang of retroactive frustration hitting him. If I’d had this capital and foresight a month ago, I wouldn't have bought the PPE itself. I would have investigated buying a small, failing PPE manufacturing facility. Hindsight is always 20/20. He could have used his power on the machines, the mask-molding equipment, the glove-dipping lines, the sanitizer bottling system. Apply the Tool Enhancement Strategy to the means of production. One +1 enhancement on a factory line could churn out tens of thousands of superior products. That was true scale. That was the next level, compared to the tool enhancement strategy he was applying to the small restaurant businesses he had acquired.
Too late for that now, he thought, neatly stacking another enhanced box of gloves. And to be fair, he didn’t have the capital to enter into high scale production level businesses. But there would always be a next time. Always.
With the government's stay-at-home advisory now in full effect, Theo found himself with an abundance of time and a profound sense of restlessness. He couldn't go out, couldn't visit his shops, couldn't even go for a bike ride. Confined to his spartan apartment, surrounded by boxes, he realized he had no real hobbies, no pursuits outside of his relentless drive for wealth.
He found himself idly scrolling through websites on his laptop, a search for… what? A distraction? An occupation for his relentlessly analytical mind?
He browsed the page for a gleaming PlayStation 5 or even the newly released Nintendo Switch 2. He could get one delivered tomorrow, well maybe not the Switch 2 which looked out of stock at the moment. He imagined himself sinking into the sofa, controller in hand, exploring vast digital worlds. He dismissed the idea almost instantly. It felt like a passive time sink, a consumption of someone else’s creation, not a system he could master or optimize. It felt… unproductive. Though the idea of it as a stress relief was appealing, let’s put it back in the list for now.
His search led him to high-fidelity audio equipment. Turntables with polished wood plinths, powerful tube amplifiers glowing with warm, analog light, towering speakers promising perfect sound reproduction. It held a certain appeal, the idea of enhancing a speaker for flawless, transcendent audio quality was tempting. But again, it felt passive. Appreciating someone else’s art, not creating his own.
He found himself looking at high-end kitchen gadgets, his mind drifting back to Olivia’s delicious carbonara and his own surprisingly successful omelettes. A sleek, powerful stand mixer. A precise sous-vide immersion circulator. A pasta maker. This had potential. Cooking was a system, a process of combining raw inputs to create a superior product. It was chemistry, precision, and artistry. It was a system to be learned, deconstructed, and optimized. And his cooking wasn’t that bad to begin with, even earning some praises from Olivia. Hmm perhaps.
He even considered a complex LEGO Technic set, a detailed model of a supercar engine with moving pistons. The engineering appealed to his analytical side, but the end result felt too pre-determined, a single correct outcome dictated by an instruction manual. There was no room for his own unique brand of optimization.
He closed the laptop, no closer to a decision but with a clearer understanding of what he was looking for. He needed something to occupy his restless mind, a new system to deconstruct, master, and perfect. The question was, which one? For now, it remained unanswered, another puzzle to solve in the quiet, isolated hours ahead.
Week 45 - Sunday
Sunday. The city felt like it was holding its breath. It had been over a week since the initial COVID-2.0 news had broken, and the initial wave of public panic had now settled into a grim, tense new reality. The streets were noticeably quieter, the usual weekend buzz replaced by an anxious emptiness. The government’s “strong recommendation” to stay home had been heeded by most.
Theo spent the morning remotely monitoring his three businesses, which were operating under this new status quo. The rhythm had changed completely. Walk-in takeaway traffic was minimal, but delivery orders were a relentless, constant stream.
At Maria’s, the Toast POS system was the undisputed hero, humming along as it seamlessly aggregated a flood of orders from DoorDash, UberEats and the odd Grubhub order every now and then. Henry and his team, now moving with the practiced efficiency of a seasoned emergency response crew, managed the flow with a calm focus that would have been impossible just weeks ago.
At The Bubble Tea Express, the initial Grand Opening hype had perfectly transitioned into it becoming the go-to "lockdown treat" for the local area. The delivery orders were constant, and Ethan, Jenny, and Tammy operated as a high-speed unit, the +1 enhanced equipment churning out perfect drinks without a single stutter. Ethan’s fears about losing the uni students foot traffic / walk in business was unfounded, as it appeared the students were just ordering online instead. They obviously needed their bubble tea fix, perhaps even more so now that they were stuck at home.
And at Old School, Olivia, Mike T., and Sarah K. were steadily rebuilding momentum, their loyal customer base clearly relieved to have them back, with delivery orders making up an increasingly large portion of their sales. The “Crispy-Travel” batter has been getting a few mentions in the online Google reviews, with customers impressed that the fried fish was still crispy despite being delivered. Apparently a quick reheat in an air fryer made it even better, something Olivia noted and pushed a quick social media update to advise the customers of. The team was definitely hitting their stride again which was impressive.
Across all three locations, the staff in their +1 enhanced PPE worked with a disciplined confidence, a visible symbol of safety that was not lost on the few customers who came for pickup.
Overall sales volume was perhaps a bit less compared to when they had dine in orders, but in general it was holding up well, though it was still in the early stage of the COVID 2.0 and things can turn pear shaped quickly. The real kicker was that a high percentage of orders were coming through the delivery platforms, meaning an extra 25-30% commission was taken on top, hitting the bottom line. Still, a smaller profit is better than a loss. They had to suck it up for now, but the desire and the case to leverage their own in-house delivery was growing stronger…
Just before lunch, Theo and Sarah convened for their scheduled final review of the two-week integrated delivery pilot at Maria's. The data, pulled directly from the Toast system, was clean, comprehensive, and damning.
Sarah shared her screen, displaying a dashboard comparing the three platforms. “Okay, the results are conclusive,” she began, her tone all business. “In terms of raw volume, DoorDash is the clear leader. UberEats is a solid second, with a consistently higher average order value. And Grubhub…” she clicked, and a chart filled with negative metrics appeared, “is a disaster.”
The numbers told the story. Grubhub had the lowest order volume, the highest rate of driver cancellations, the longest average driver pickup times (by a margin of nearly 15 minutes), and was directly correlated with the highest number of customer complaints citing "cold food" or "excessive delivery time," even with the Toast system proving Maria's internal prep was faster than ever.
“Even with our internal processes being perfectly smooth thanks to Toast,” Sarah explained, “Grubhub’s driver logistics are so unreliable that they are actively harming our brand. We’ve had to process more refunds for Grubhub orders than for DoorDash and UberEats combined. Factoring in the remade orders, the refunds, and their high commission rate, we are losing money on almost every transaction with them.”
Theo looked at the data, his decision already solidifying. There was no ambiguity here.
“It’s a liability,” he stated, his voice flat and final. He thought of the one-star reviews, of Henry’s frustration, of the wasted food. “The customer reach they provide isn’t worth the financial loss and the reputational damage they’re inflicting on us.”
He met Sarah’s gaze through the webcam. “Cut them. As of tomorrow morning, I want you to go into the Toast backend and permanently disable the Grubhub integration for all three businesses. Then, you will send a formal notice terminating our partnership agreement, effective immediately, citing their consistent failure to meet acceptable service level standards. We’ll eat any termination fees if there are any, it’ll be cheaper in the long run.”
Sarah nodded, a look of professional satisfaction on her face. “Consider it done. We’ll focus our energy on optimizing our relationship with DoorDash and UberEats, and on building our own direct channel.”
“Exactly,” Theo said. The decision felt clean, decisive. A necessary amputation to save the health of the whole. In a world spiralling into chaos, the only thing he could do was exert control where he could, ruthlessly cutting away the parts that threatened his foundations.
Late that afternoon, as Theo was further analysing the consolidated sales data that Sarah had shared, an emergency broadcast interrupted every television channel and online news stream. A government spokesperson, her face pale and etched with exhaustion, stood at a podium, flanked by grim-faced public health officials.
“...and given the exponential rise in hospitalizations over the past 72 hours, with ICU capacity across the city now projected to reach its absolute limit within days,” the spokesperson said, her voice grave and heavy with the weight of her words, “I must inform the public that a full, city-wide lockdown, including a nightly curfew and the closure of all non-essential businesses, is now being actively and seriously discussed as an emergency measure. A final decision from the emergency cabinet will be made and announced early next week.”
She looked directly into the camera, her expression pleading. “In the interim, we are strongly, unequivocally, urging all citizens to stay at home unless for essential purposes. This is our last chance to flatten this curve together and prevent the complete collapse of our healthcare system.”
The broadcast ended, leaving a chilling silence in its wake. Theo listened, a cold knot tightening in his stomach. It was no longer a question of if, but when. The city was on the brink, and his businesses, though prepared, were on the front line of the impending economic and social storm.
Theodore Sterling - Financial Ledger (End of Week 45)
Starting Balance (Beginning Week 45): $121,527.25 (Carried over from End of Week 44)
Income (Week 45):
Maria's Charcoal Chicken (Weekly Profit reduced, Takeaway/Delivery Only, COVID Restrictions, 30% commission to delivery platforms): +$7,000.00
Old School Fish & Chips (Weekly Profit reduced, Rebuilding momentum, Takeaway/Delivery Only, COVID Restrictions, 30% commission to delivery platforms): +$4,800.00
The Bubble Tea Express (Weekly Profit reduced, Takeaway/Delivery Only, COVID Restrictions, 30% commission to delivery platforms): +$6,300.00
Total Income: +$18,100.00
Expenses (Week 45):
Personal Rent Paid (Week 45 - New Apartment): -$800.00
Personal Living Expenses (Week 45): -$800.00
Wages - Sarah (Weekly Pay): -$1923.00
Wages - Ethan (BTE Head of Product): -$1246.00
Total Expenses: -$4,769.00
Net Change (Week 45): +$18,100.00 (Income) - $4,769.00 (Expenses) = +$13,331.00
Ending Balance (End of Sunday, Week 45): $134,858.25 ($121,527.25 + $13,331.00 = $134,858.25)
Assets:
Maria's Charcoal Chicken (Profitable, Takeaway/Delivery Only, Toast POS Live)
Old School Fish & Chips (Profitable, Takeaway/Delivery Only, Toast POS Live)
The Bubble Tea Express (Profitable, Takeaway/Delivery Only, Toast POS Live)
Plus One Investments LLC (Holding Entity)
Significant Stockpile of PPE (Asset)
Purchase Order from City General Hospital for $270,000 (Receivable)
Status: Crisis Adaptation & Strategic Deals. Week dominated by new city-wide COVID restrictions. All businesses successfully operating under takeaway/delivery only model. Major PPE sale ($270k) to City General secured, pending delivery & payment. Grubhub partnership officially terminated. Jenny promoted to Assistant Manager. Theo began exploring in-house delivery software (Shipday). Financial reserves continue to rise despite challenges, ending week at ~$134.9k cash, with a large receivable pending. Next week: Imminent lockdown decision, first PPE delivery to hospital, Shipday meeting, and navigating sustained crisis operations.
Comments
David Zimmerle
Loving this story mate!
