PASTEL HELL: the definitive guide to millennial aesthetics
🕑 Added 2021-09-12 19:36:25 +0000 UTCnew report hope u enjoy :-)
i'll probably be doing a live screening of this on Discord a little later in the month
as promised, here are some of the writings that were my favorites from research:
1.) Virtue Hoarders: The Case Against The Professional Managerial Class by Catherine Liu
2.) The Tyranny of Terrazzo Will the millennial aesthetic ever end? By Molly Fischer
3.) WELCOME TO AIRSPACE How Silicon Valley helps spread the same sterile aesthetic across the world by Kyle Chayka
4.) FACEBOOK ALEGRIA ILLUSTRATIONS by JS Weis
5.) Why does every advert look the same? Blame Corporate Memphis by Josh Gabert-Doyon
6.) batshit Pepsi design guidelines
7.) Why is tech illustration stuck on repeat? Ask the overworked, underpaid illustrators. by Hirsh Chitkara
8.) The Corporate Logo Singularity by Rachel Hawley
Comments
I Hate Max
Here in 2025 with 'face for the algo' activist posting...
Risky_Pete
Would love to be able to watch this report again.
Cam
Holy shit. Flat style is just the human being mascot from Community.
Futura suicide note is a nice touch.
That montage made me feel existential. Also maybe… that song actually slaps.
Alex Harris
God damn it
Noah Tavlin
The montage at the end was a painful experience. Thank you for expressing this with such clarity and precision as to make me upset
One day we'll look back on the flatlanders and want to return
rainbow.harvest
This literally made me burst into tears spontaneously
Taylor S
How am I supposed to work for a tech company now? ugh!
Really great video! Thank you.
On ideographics—There’s that 1% percent voice in my head, aware that I agree with most of what’s presented here, some Infographics represent the collective rule book of otherwise “marginalized” groups. An example of this would be “How to navigate an employee transitioning their gender in the workplace.” It’s woefully directional, but for many who have experienced this sort of thing—the idea of presenting a quick and dirty “guidebook” is a sort of utilitarian approach to Infographics. I loathe them, but there is that tiny voice of “ok I could see how someone would find this sort of thing helpful”
Emily Fox
Thanks so much for the video :,) Really enjoyed it. First patreon channel i ever subscribed to. But I think the infographic take needs some more work. There were definitely a LOT of infographics going around that weren't the Democratic party line and used the same aesthetics. IMO a mention of Canva is warranted! The replicable graphics are easy to make using the Canva templates and I think that helps to explain the consistencies. The "Flat Illustration" people are definitely a core part of Canva too lol. But anyways thanks so much for the video :-) looking forward to more. Also want to know what you think of the discourse about the 5-over-1 housing!